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<p>As we move forward into some of the less-traditional marketplaces and countries that are adopting new technologies, I think it's going to be another 12 to 18 months before we can measure that on a broader basis,” Haynes said. Certainly in today's market, with extended lead times and product allocation for many suppliers, I think buffer and consignment inventory can be more appreciated and valued by the customer than it was before.”</p>

CALL (909) 781-5500www.bourns.comEETInfo No. 601

– MOS Power includes MOSFETs and IGBTs.

– Discretes includes bipolar-power transistors, rectifiers, thyristors, small-signal transistors, and zenor diodes.

PCA9551D,118_NXP USA Inc._PMIC - LED Drivers

About 45% of the company's revenue is derived from sales to distributors, 40% to OEMs, and 15% to CEMs.

Hanson expects the CEM portion to grow as more OEMs embrace outsourcing, as demonstrated by the recent move by Motorola to increase the portion of products it outsources.

By some accounts, ON's most strategic move came shortly after the company announced its plans to become public. In April, the chip manufacturer surprised industry observers by acquiring Cherry Semiconductor, the semiconductor subsidiary of Cherry Corp., for $250 million.

PCA9551D,118_NXP USA Inc._PMIC - LED Drivers

At the time, Cherry Semiconductor had a revenue run rate of about $30 million a quarter, but since then, revenue from the acquisition's transferred products has increased 30%, Hanson said.

We firmly believe the industry is ripe for consolidation,” Hanson said. We looked at Cherry as one of the priority companies when we started our acquisition strategy.

PCA9551D,118_NXP USA Inc._PMIC - LED Drivers

They give us additional strength in automotive and power management … and we picked up a good, strong design and field-applications team, in addition to some BiCMOS and BCD manufacturing capabilities that'll be critical technologies for power management going forward,” Hanson said.

ON's two strongest application areas are power management and mixed-signal components for broadband communications, which will leverage the company's industry-leading ECL capabilities, according to Hanson.

Linear Technology Corp. (Milpitas, Calif.), Analog Devices Inc. (Wilmington, Mass.), Maxim Integrated Products Inc. (Sunnyvale, Calif.) and National Semiconductor Corp. (Santa Clara, Calif.) are all touting their newest rail-to-rail op amps.

Linear Technology claimed that its LT1677 is the industry's highest-precision, lowest-noise rail-to-rail single-supply amplifier.

Analog Devices countered that its AD8061/2/3 family includes the fastest rail-to-rail amplifiers for supplies as low as 2.7 volts. TI, meanwhile said its TLV240x family, aimed at the portable products market, consumes less than 1 microamp per channel-a tenfold reduction in power consumption compared with earlier TI op amps.

The op-amp market is a challenging one, according to Skolnik, who likened it to a mushy balloon.” Vendors may have hundreds of products in their op-amp portfolios, each optimized for a different application and, thus, emphasizing different specs. Prices are currently stable overall, Skolnik said. But margins are tight, he added, and success depends largely on the efficiency of a company's manufacturing operations.

ON Semiconductor and most other op-amp vendors are focusing on small packages, especially the SOT23-5. ON Semi's lineup will include singles, duals and quads, with and without a shutdown feature. Yancik said the MC33501, planned for the third quarter, will be the only single op amp tested and guaranteed to operate down to 0.9-V input. It's based on patented circuitry and, not surprisingly, is aimed at battery-powered applications. Yancik added that different vendors use different pinouts, switching Vcc and Vee between pins 2 and 5. The MC33501 will have options for both.